Jake NeedhamMood Management TheoryUpon the first glimpse of mood management theory, I thought it was going to be about how to stabilize oneself’s moods and emotions. After…4 min read·Dec 1, 2020----
Jake NeedhamDisplacement HypothesisHave you ever pondered on what happens to the things we used to do when we have new things to do? Whatever happened to Yahoo or AskJeeves…3 min read·Nov 21, 2020----
Jake NeedhamDiffusion of InnovationDiffusion of innovation is a very important process that for the most part goes unnoticed by the average consumer. Many of us don’t…4 min read·Nov 12, 2020----
Jake NeedhamHistory of Print MediaHave you every wondered what the media was like prior to being exposed to it everyday on through our cellphones and TV's? As we take a…4 min read·Nov 6, 2020----
Jake NeedhamCultivation TheoryCultivation theory was first thought of in the late 1960s when researcher George Gerbner was interested in studying the effects of mass…4 min read·Sep 10, 2020----